In its 7th year, Big Slick 2016 brought Rob Riggle, Jason Sudeikis, Eric Stonestreet, David Koechner and Paul Rudd back to KC to raise money for Children’s Mercy Cancer Center. We turned a weekend event into a big idea the entire community could wrap its arms around by giving everyone a candidate they could believe in and a cause they could get behind. The result? Big Slick sold out in three days and brought in $1.3 million, a new fundraising record. 

Gold Addy: District 9 Regional

Gold Addy: Cross Platform Integrated Media Public Service Campaign

Copywriter: Deanna Evans

Tropicana wanted to increase awareness of their smaller single-serve bottles by targeting commuters in major metro areas. What began as an out of home campaign eventually evolved into a 360 digital campaign (with some out of home, too). To convey that this bottle could go anywhere you do, we put a single-serve shaped pocket on common commuting bags.

Branding & Identity for KCRep's Fearless Fête Gala. The event blended the cosmos with worldly travel to create a celestial experience for supporting attendees. The primary direct mail invitation is highlighted by travel packet inserts- luggage tags, boarding passes, and planetary postcards.

AIGA AXIII Exhibition Selection

Copywriter: Elena Owens

Tropicana wanted a breakthrough out-of-home campaign targeted at commuters promoting their portable single-serve bottles. The campaign would run in three key markets: NYC, DC, and Philadelphia.

We emphasized the “single” in single-serve and created ads with pick-up lines from the bottle, laddering up to the tagline '“The Perfect Pick-Up.” Ever been hit on by an inanimate object? Start scrolling.

Copywriter: Brian Bockelman

Event identity and illustration for a casino benefit held by the Great Plains SPCA, a Kansas City animal shelter. The identity combined the mystique of Bond with copy and illustrations that reference the usual cast of characters at a casino. Guests were provided miniature, personalized dossiers that contained drink tickets and name tags. Guests could also enjoy and take home a Canine Royale cigar and matchbook, courtesy of the event.

Juror's Choice- AIGA AXII

Gold ADDY National Winner, Student

Gold ADDY District 9 Regional

Gold ADDY Local: Best in Show

Gold ADDY Local: Special Events

Because Propel speaks to a variety of fitness “tribes” (spin, yoga, HIIT, boxing), we needed social content that could speak to everyone. Our solution were FitPhrases, common sayings with a fitness twist, which we created by hand and shot ourselves in-house.

Copywriter: Brian Bockelman

Proactive concepts for Pro Bono opportunities.

Copywriter: Brian Bockelman

Design & direction for Applebee’s main menu in national restaurants.

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Design for an occasional gift card set created for Applebee's Bar & Grill. The cards are displayed at Applebee's locations across the U.S. and serve as gifts for giving thanks, wishing happy birthday, or congratulating that special someone.

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Design & direction for a custom Applebee’s food truck experience in Kansas City.

Copywriter: Matt Dorsett

The Blacktop Creative Cocktail Kit was created to celebrate the relationship between Blacktop and Applebee's Bar & Grill as partners. The concept of mixology recognizes the relationship and combination of brand and agency, as Blacktop and Applebee's combine their efforts to create meaningful experiences for consumers.

Cannes Young Lions Entry

Brief: Create a digital activation that builds awareness of the Jack and Jill Foundation among our target audience of young parents and inspires them to donate to the cause.

Copywriter: Brian Bockelman

Client: The Jack & Jill Foundation

My time at The Art Department, an atelier located in the West Bottoms of KC, was incredibly valuable to my development as a creative. While I refined my traditional skill set, I also learned many lessons that continue to impact my work. Color, composition, using reference, readability, and craft are a few of the things that have cross pollinated between the two disciplines, essential for the creation of effective creative, no matter the medium.