FORGED IN FLAVOR

Wendy’s wanted a food-forward way to tell consumers about its new Hot Honey Chicken Sandwich. To showcase the craft story behind the sandwich, we went to a place that’s also known for crafting with heat.

Fun fact: The majestic voice on these spots is none other than Pete Stacker, iconic voice actor & the voice of Bud Light’s Real Men of Genius.

Copywriter: Andrew Bohren // CD: Ryan Barkhuizen // ECD: McKay Hathaway // Director: Paul Brigante