WENDY’S NEW FRIES

Fries are the most commonly served and beloved item in fast food. But they’re often the most inconsistent and disappointing. With Wendy’s new fries, we set out to change the narrative by asking a new question.

PRESS:

NEW FRY TASTE TEST

A taste test revealed that Wendy’s New Fries were preferred almost 2 to 1 over McDonald’s famous fries. On social, we enlisted former McDonald’s Corporate Chef Mike Haracz to hammer that point home.

Copywriter: Andrew Bohren // CD: Eamon Conway, Ryan Barkhuizen // ECD: McKay Hathaway