WENDY’S TENDY’S
Wendy’s needed a BIG way to tell the world about their newest product - chicken tenders. But everyone and their mom has chicken tenders.
So we set ours apart from the category by giving ourselves a new name and becoming Tendy’s.
REVEAL
We revealed Tendy’s by paying homage to an iconic (and ironic) rebrand.
The internet ate it up, resulting in Wendy’s most viewed, liked, commented and shared tiktok of 2025.
FILM
Naturally, we became Tendy’s on socials & in our app.
