WENDY’S TENDY’S
Wendy’s needed a BIG way to tell the world about their newest product - chicken tenders. But everyone and their mom has chicken tenders.
So we set ours apart from the category by giving ourselves a new name and becoming Tendy’s.
FILM
REVEAL
We revealed our new logo to the internet by paying homage to an iconic (and ironic) rebrand (left),
The internet ate it up, resulting in Wendy’s most viewed, liked, commented and shared tiktok of 2025.
Naturally, we became Tendy’s on socials & in our app.
