BOGO BIG BRAIN

We convinced consumers that Wendy’s BOGO $1 deal is genius by showed them what their heads would look like if they ordered one.

First, we created a chair so genius, it let fans sit comfortably on their BOGO big brains - The BOGO Big Brain BeanBag Chair.

BIG BRAIN GIVEAWAY

After showing off the chair on Twitter & Instagram, we announced how fans could win it. So we held a Tetris tournament giveaway on Twitch. Hundreds of Wendy’s fans participated in the tourney, including a Tetris semi-pro named Wumbo, who dominated everyone & took home the #DomeThrone.

BOGO BIG BRAINING ON TWITTER

For everyone else, we hopped on Twitter and offered to show them how genius they’d look if they got our BOGO $1 deal.

DIGITAL VIDEO

SNAPCHAT & IG

On Snapchat, we created interactive stories that expanded people’s heads as users tapped. We even created a snapchat lense that inflated your brain after you ate two items BOGO $1.

Copywriter: Andrew Bohren // CD’s: Eamon Conway, Ryan Barkhuizen