PROPEL WATER SOCIAL
Propel needed a way to create engaging content that would give fitness enthusiasts a way to interact with the brand. We created stories that progressed as fast as the user could tap the screen. We created feed content that provided full workouts in single posts. And we created animated stickers and emojis that could be used on users’ own stories, spreading our hashtag, #PropelYeah.
EMOJI KEYBOARD / STICKERS
We created an emoji keyboard and giphy sticker pack. Fitness festival attendees and fans of fitness used them on their IG stories & posts.
FITPHRASES
Propel speaks to a variety of fitness “tribes,” so we needed an easy-to-execute idea that could speak to all of them. We took some popular idioms and gave them a fitness twist (which we created by hand and shot ourselves).
