SIR, THIS IS A WENDY’S TV CAMPAIGN

Wendy’s wanted a consistent approach on TV that stood out from their competitors’ food-porn spots. So we gave our commercials some personality… literally. With people. We created a TV campaign that we treated like our own TV show, called Sir, This is a Wendy’s. With recurring characters, special guests, and on-going storylines, this campaign proved that deal & products spots in QSR can be memorable & entertaining.

Here’s a few favorites over the years.

WENDY’S x NCAA

As official sponsors of March Madness & college football, we extended the campaign into sports by bringing in some special guests.