SUPER WENDY’s WORLD
We turned a 50-year old brand into a gaming icon & landed in the top 1% of all Twitch streamers.
🏆: Cannes Lions - 1 Gold, 1 Silver, 1 Bronze // D&AD - 2x Wood Pencil // ANDY Awards - 2x Gold // One Show - 1 Bronze, 1 Merit // New York Festivals - 2x Gold
Super Wendy’s World was a multi-year long effort to turn a fast food brand into a Twitch Streamer. Below are some of my favorite gaming activations I helped conceive and create.
MARIO CART LIVE: INSIDE A WENDY’S
We turned the inside of a Wendy’s restaurant into 8 custom Mario Kart Live courses and streamed the entire circuit on Twitch for 2+ hours. With 45,000+ live concurrent viewers, we became the second most viewed stream during that time. (And tallied over 1,000,000 views on the recorded VOD thereafter). I built, filmed, and played through all of the courses.
THE ULTIMATE WENDY’s SMASH BROS INVITATIONAL
To give the internet some entertainment during quarantine, we created a two part Twitch event that showcased 12 custom Wendy’s stages and 32 unique Wendy fighters who competed in a CPU controlled tournament. Our levels were downloaded by tons of gamers, Smash semi-pros joined our Queen of the Hill Ultimate Wendy stream and our downloadable Wendy Fighter peaked at #46. Due to the sheer hours I put in creating these levels, fighters, and producing the stream as a whole, this is a piece of work I’m especially proud of.
Squad: Matt Keck, Conor Clarke, Jeremy Cline, Colin Belmont, McKay Hathaway, Andrew Bohren