WENDY’S EDIBLE MERCHANDISE COLLECTION

Wendy’s wanted to make a splash when debuting its revamped Classic Chicken Sandwich in its 2 for $5 deal. But fast food chicken sandwiches today are as polarizing as they are popular – thanks to the infamous Chicken Wars. If we’re being honest though, the whole idea of a Chicken War is a little ridiculous. So we dialed up Wendy’s signature sass and trolled the category instead, declaring ourselves the winner and celebrating accordingly.

CHAMPIONSHIP BANNER HANGING CEREMONY

Like any true champion, we kicked off our Chicken Wars Champions celebration by raising a banner, broadcasting the celebratory ceremony live on Youtube.

DRIVE-THRU VICTORY PARADE

Then we broadcasted a championship victory parade on Instagram….that was a livestream of a regular Wendy’s drive-thru.

CHAMPIONSHIP MERCH - wearable giphy sticker Collection

We gave fans a way to rep the champ by creating & releasing wearable giphy stickers.

Copywriter: Andrew Bohren // CD: McKay Hathaway