WENDY’S SOCIAL

The spiciest social media in the game.

Now That You Mention Us

🏆: D&AD - Graphite Pencil x2 // Oneshow - Silver // New York Festivals Gold x2 // Cannes Shortlist // Webby's Winner // Andy's Gold

THE MOST VALUABLE COUPON

To promote Wendy’s breakfast, we dropped a digital coupon on Twitter that became more valuable every time it was retweeted.

Ten thousand+ retweets later, everyone got 30% off their Wendy’s breakfast via Uber Eats that day.

THE JUAN RAMON’S MOM MEAL

In the fast food world, everyone and their mom has a celebrity meal.

When a twitter follower tweeted about his mom asking a Wendy’s cashier for a french fry combo meal, we knew what we had to do.

Wendy’s Discord Bot

Discord is an instant message based social platform where fans form communities based a shared interest. To give our fanbase our Wendy’s social voice on demand, we created The Wendy Bot. Want a random picture of Dave Thomas? A haiku? A comforting image of chili? With tons of unique commands and 500+ on-demand assets, the Wendy Bot has everything you need, even when we’re offline.

NEW FRY TASTE TEST

A taste test revealed that Wendy’s New Fries were preferred almost 2 to 1 over McDonald’s famous fries. So we cloned former McDonald’s Corporate Chef Mike Haracz to hammer that point home.