THE HEISMAN OF HAMBURGERS

Reggie Bush had his Heisman Trophy famously taken away for violating NCAA rules – rules that today, no longer exist (thanks to NIL).

As official sponsors of NCAA football, Wendy’s kicked off the college football season by addressing the elephant in the room & returning Reggie his trophy. Ok…a slightly different trophy.

Adweek - Wendy's Returns Something Important THAT WAS Taken From Reggie Bush

Copywriter: Andrew Bohren // CD: Ryan Barkhuizen // ECD: McKay Hathaway // Director: Clay Weiner