SPICY PROFILE PICS
To promote the spicy chicken sandwich entering the 4 for $4, we offered to spice up something else for Wendy’s fans - their profile pics.
Hours of ridiculous photoshopping led to a 9% increase in 4 for 4 sales and Wendy’s most replied to tweet ever.
🏆: Cannes Shortlist x2 / Oneshow Shortlist x2 / New York Festivals Bronze x1
