SUPER WENDY’S WORLD
We turned a 50-year old brand into a gaming icon & landed in the top 1% of all Twitch streamers.
🏆: Cannes Lions - 1 Gold, 1 Silver, 1 Bronze / D&AD - 2x Wood Pencil / Silver Effie / ANDY Awards - 2x Gold / One Show - 1 Bronze, 1 Merit / NY Festivals - 2x Gold
Super Wendy’s World was a multi-year long effort to turn a fast food brand into a Twitch Streamer.
Below are some of my favorite gaming activations we brought to life.
MARIO CART LIVE: INSIDE A WENDY’S
When Mario Kart Live Circut dropped, we turned the inside of a Wendy’s restaurant into 8 custom Mario Kart Live courses and streamed the entire circuit on Twitch for 2+ hours. 45,000+ live concurrent viewers later, we became the second most viewed stream during that time (and tallied 1,000,000+ streams afterwards). I built, filmed, and played through all 8 courses.
THE ULTIMATE WENDY’S: SMASH BROS INVITATIONAL
To give the internet some entertainment during quarantine, we created a Super Smash Bros Twitch event that showcased 12 custom Wendy’s stages and 32 unique Wendy fighters competing in a CPU controlled tournament. Our levels were downloaded by tons of gamers, Smash semi-pros joined our Queen of the Hill Ultimate Wendy stream and our downloadable Wendy Fighter peaked at #46 on the character charts.
