WENDY’S TENDY’S
Wendy’s needed a BIG way to tell the world about their newest product - chicken tenders. But everyone and their mom has chicken tenders.
So we set ours apart from the category by calling them something other than tenders. And calling ourselves something other than Wendy’s.
REVEAL
We revealed Tendy’s by paying homage to an iconic (and ironic) rebrand.
Which resulted in Wendy’s most viewed, liked, commented and shared tiktok of 2025.
FILM
Naturally, we became Tendy’s on socials & in our app.
And even held a grand opening for the first ever Tendy’s.
