FULL WENDY’S CAMPAIGNS
An in-depth look at some other Wendy’s campaigns I’ve built over the years.
TROLLING THE CHICKEN WARS
Wendy’s wanted to make a splash when debuting its revamped Classic Chicken Sandwich in its 2 for $5 deal. But fast food chicken sandwiches today are as polarizing as they are popular – thanks to the infamous Chicken Wars. If we’re being honest though, the whole idea of a Chicken War is a little ridiculous. So we dialed up Wendy’s signature sass and trolled the category instead, declaring ourselves the winner and celebrating accordingly.
EDIBLE MERCHANDISE COLLECTION
CHAMPIONSHIP BANNER CEREMONY
DRIVE-THRU VICTORY PARADE
CHAMPIONSHIP MERCH - WEARABLE GIPHY STICKERS
SECURE THE BAG
In pop culture, the phrase "Secure the Bag" means obtaining something of great value. And with four items for $5, Wendy’s Biggie Bag is just that.
So we launched Wendy’s newest value meal by transforming an iconic track from D.J. Khaled & Migos to we transformed the phrase into a CTA to secure our bag,
THE BEEFY COLLECTION
High quality bags are shown off with beauty, elegance, and models.
Wendy’s Biggie Bag is also a high quality bag. So we did the same.
Fans were eager to know where they could get the Biggie clothing items that the models wore in the video.
So we recreated some bucket hats, scarves, and shades & gave ‘em away to lucky fans.
BOGO $1 BIG BRAIN
We convinced consumers that Wendy’s BOGO $1 deal is genius by showed them what their heads would look like if they ordered one.
So we created a chair so genius, it let fans sit comfortably on their extremely large brain - The BOGO Big Brain Bean Bag Chair.
