THE HEISMAN OF HAMBURGERS

Reggie Bush had his Heisman Trophy famously taken away for violating NCAA rules – rules that today, no longer exist (thanks to NIL).

As official sponsors of college football, Wendy’s kicked off the season by addressing the elephant in the room & returning Reggie his trophy. Ok…a slightly different trophy.

Returning Reggie his trophy gained major attention on social and other outlets, including a shoutout on ESPN’s Pardon the Interruption.