NOW THAT YOU MENTION US
We stopped thinking of Wendy’s as a brand and started thinking of Wendy herself as a celeb... which helped everyone see her that way too.
🏆: D&AD - Graphite Pencil x2 / Oneshow - Silver / New York Festivals Gold x2 / Cannes Shortlist / Webby's Winner / Andy's Gold
THE MOST VALUABLE COUPON
To promote Wendy’s breakfast, we dropped a digital coupon on Twitter that became more valuable every time it was retweeted.
Ten thousand+ retweets later, everyone got 30% off their Wendy’s breakfast via Uber Eats that day.
@WENDY’S INSTAGRAM
Premium content creation for the Wendy’s instagram account.
THE JUAN RAMON’S MOM MEAL
In fast food, everyone and their mom has a celebrity meal.
So when one of our followers tweeted that his mom asked for a french fry combo meal, we knew what we had to do.
WENDY’S DISCORD BOT
Discord is an instant message based social platform where fans form communities based a shared interest. To give our fanbase our Wendy’s social voice on demand, we created The Wendy Bot. Want a random picture of Dave Thomas? A haiku? A comforting image of chili? With tons of unique commands and 500+ on-demand assets, the Wendy Bot has everything you need, even when we’re offline.
