Ben Grace Creative

Trop Singles

Client - Tropicana / PepsiCo

Tropicana wanted a breakthrough out-of-home campaign targeted at commuters promoting their portable single-serve bottles. The campaign would run in three key markets: NYC, DC, and Philadelphia.

We emphasized the “single” in single-serve and created ads with pick-up lines from the bottle, laddering up to the tagline '“The Perfect Pick-Up.” Ever been hit on by an inanimate object? Start scrolling.

Agency: VMLY&R

Copywriter: Brian Bockelman

To expand the idea to digital, we wanted to create a campaign where we make our bottle of single-serve the next Bachelor with ads that would run on Mondays during the show. Also shown: a kiss-cam for sporting events with our bottle and a vending machine where people hit us with their best pick-up line and we decide if it’s good enough for a free bottle of Tropicana.

The Canine Royale

Client - Great Plains SPCA

Event identity and illustration for a casino benefit held by the Great Plains SPCA, a Kansas City animal shelter. The event combined the mystique of Bond with copy and illustrations that reference the diverse characters at a casino. Guests were provided miniature, personalized dossiers that contained drink tickets and name tags. Attendees could also enjoy and take home a Canine Royale cigar and matchbook.

Juror's Choice- AIGA AXII

Gold ADDY National Winner

Gold ADDY District 9 Regional

Gold ADDY Local: Best in Show

Gold ADDY Local: Special Events